Innovation is the process of creating and implementing a new idea. Advertising is one thing which has become a necessity for everybody in today’s day to day life, be it the producer, the traders, or the customer.

Everyday we are exposed to numerous advertisements that either catch our attention or simply do not. But like a fingerprint, no two people think creatively in the same exact way. The ways in which societies have perceived the concept of creativity have changed throughout history, as has the term itself. Lets have a look on how and where is advertising important: Advertising is important for the customers. Unlike learned skills, the creativity in your mind is uniquely yours. The UK Cannes Young Lions judges give their view on creativity in advertising Interviews by Linda Larsson Tue 10 Apr 2012 09.06 EDT First published on Tue 10 Apr 2012 09.06 EDT Importance of Innovation and Creativity for Success of an Organisation! Your ability to find useful and imaginative ways to solve problems is priceless. It is the very definition of “thinking outside the box.” Often, creativity in this sense involves what is called lateral thinking, or the ability to perceive patterns that are not obvious. It is important for individuals within the company to be able to generate new ideas and create appealing ads. Importance of Advertising. If creativity is the key to making an impact and influencing an individual, companies must challenge the employees. Advertising plays a very important role in today’s age of competition.

You can practice ways to enhance and unleash creativity. Next, a general theory of creativity in advertising is developed that calls for research in five primary areas: advertising as a communication process, management process, societal process, group process, and personal process. Understanding this is essential especially when considering the development of a creativity and innovation structure or process in one's firm. It is the process of taking useful ideas and converting them into useful products; services or processes or methods of operation. Finally, contributions to advertising theory and implications for future research are discussed, along with commentary from a prominent advertising executive. This in turn leads to pressure to act creatively, although creativity is really comprised of regular routine operations. Creative thinking means looking at something in a new way.

The structure needs to provide time and involve a variety of employees. The fictional detective Sherlock Holmes uses lateral thinking in one famous story when he realizes that a dog Sid Parnes & Alex Osborn. Advertising is an important part. Putting your stamp on any old idea is the basis of creativity.

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